Why Marketing Is Important at Every Stage of a Business
The coronavirus pandemic has had a huge impact on small businesses. It may feel safer to wait out the uncertainty instead of putting resources towards marketing but investing in it has been shown to aid a business’s recovery. Consider utilising your marketing department to bring your customers back.
Marketing is the ‘business of promoting and selling products and services’ according to Dictionary.com, but the true definition is difficult to define, even for those working in the industry. Overlapping with sales and advertising, marketing is present at every stage of the business process.
From product development to retail distribution and creating sales pitches, marketing is deeply connected to all elements of a business because marketers have the best sense of who the customer is and what they want.
A successful marketing department needs to understand how, when and where consumers want to communicate with a business. Therefore, this department often conducts thorough research and analysis by conducting focus groups, sending out surveys, and studying online shopping trends to gain insight into consumer habits.
Marketing professionals — such as Ajab Samrai, who worked at Ogilvy & Mather and Saatchi & Saatchi — know that marketing is crucial to any business, as the marketing department is responsible for attracting the purchasing power and attention of consumers.
Marketing is a powerful and essential tool for generating leads and driving sales. The messages marketers create should be informative, persuasive and educational, converting potential customers into paying consumers.
With such a wide variety of marketing options available, choosing the right platform can be difficult. Some of the most popular forms of marketing include search engine optimisation, internet marketing, blog marketing, print marketing, search engine marketing, and video marketing.
Keeping the target audience in mind is essential and will help a business to create the best message to connect with its customers. It is also important to ensure a campaign is placed wherever customers spend the most time.
E. Jerome McCarthy’s ‘4 Ps of Marketing’ have endured since the 1960s and are still used today around the world. The ‘4 Ps’ — ‘Product, Price, Place and Promotion’ — detail how a marketing department should connect with each stage of a business.
A successful marketing department will influence and impact every stages of a business, increasing its success and efficiency.
