The Importance of Social Advertising

Social media has exploded in popularity over the past few years. In 2015, there were 2.3 billion active social media users, with 1 million new users joining social networks every day. As a result, it is hard to ignore the impact of social media.

Social media has changed the speed at which people communicate and what they say to each other, as people try to fit messages into as few characters as is possible. This means people have had to learn how to use the channels effectively, and this is especially important in advertising.

Digital marketers, including Ajab Samrai, understand the power of social media and the benefits it can bring to marketing.

Impressions

Customers can form an impression of a brand based on what it posts on social media. As a result, it is important that brands convey a consistent message. Some customer’s purchasing choices and even their search history can be utilised to customise the advertising that is shown to them. The advantages this brings to the table include brand recognition and customer retention.

Attracting Customers

Social media gives marketers the ability to engage in the conversations about their brand. Experienced marketers will use social listening to discover keywords and hashtags that are relevant to their audience and can be used to inform their own keyword strategies.

These conversations make it easy for marketers to discover what users are saying about a brand, topic, or product. These insights allow digital marketers to create more focused, relevant content.

Find out more about attracting leads on social media by taking a look at the embedded PDF.

Small Businesses

Unlike traditional digital marketing efforts such as search engine optimisation or paid advertising, social advertising does not require a huge budget and can offer a significant return on investment. This makes social advertising an ideal option for small businesses.

Not only does social media have a lower financial outlay, but it also lets businesses target specific groups of people. Social advertisers can set targeting parameters that will enable them to reach audiences that will find their message most relevant.

Customer Service

Social monitoring also gives businesses a platform to offer better customer service. By deploying social listening techniques, marketers can monitor what consumers are saying about their brand and respond in the right way at the right time. These methods also allow marketers to manage a brand’s online reputation, as they can resolve issues as they arise.