The Basics of Omnichannel Marketing

Omnichannel marketing has grown in popularity in the world of modern marketing, as it is a technique that focuses on creating a seamless customer experience across many different devices, platforms, and channels. The key to a successful omnichannel strategy is to offer customers a truly integrated and cohesive brand experience, wherever they are interacting with a business.

Businesses that follow an omnichannel marketing strategy aim to deliver a seamless and synchronised experience for their customers across each and every platform. In order to achieve this, businesses must align all of their messaging, objectives, goals and designs so that they are harmonious and synchronised across every channel. Award-winning marketer Ajab Samrai understands the power of a well-crafted omnichannel strategy, which can be a valuable business tool that delivers an improved brand experience to customers.

Involve the Whole Company

When considering an omnichannel marketing strategy, businesses must involve all departments, teams, and staff members to achieve the best possible results for the business. As a customer-centric strategy, omnichannel marketing benefits every part of a business and should therefore involve marketing, sales, and customer service staff.

Mapping the Customer Journey

Modern-day consumers prefer brands that seem genuine and authentic and are more likely to trust a brand that delivers a consistent message across all of its platforms. Businesses that take the time to analyse their customer journey will be able to identify issues and find ways to resolve them.

The Role of Technology

There are many different technologies and tools available to help companies that wish to implement an omnichannel marketing strategy, including live chat, apps, websites, and video calls. These tools have the added benefit of enabling a business to build customer databases, as well as allowing it to target its marketing efforts in the form of follow ups and abandoned basket reminders.

Segmentation and Customer Data

Many successful businesses gather information about their customers so it can be used as part of personalised and targeted marketing efforts. Customer likes, dislikes and preferences should be noted so they can be used to inform a brand’s marketing efforts, which will result in much more effective campaigns; for example, it is possible to use segmented customer data to target individuals who haven’t made a purchase in recent months, which is an effective way to encourage repeat business.