An Interview With Pippa Glucklich

Pippa Glucklich is the CEO of independent media agency Electric Glue, having previously worked in various global network agencies for the majority of her career. Glucklich cites the times spent working in global network agencies and the independent sector as some of the best experiences of her working life to date, pointing to the creative strategies and more responsive, adaptive business models that these tend to provide.

As such an independent agency, Electric Glue is the perfect working home for Glucklich; following the huge success of the agency’s campaign for Yeo Valley, it has worked with clients including Trainline, NTT and Peak AI.

Time Matters

As part of a recent interview, the three-day workshop approach offered by Blitzworks — the creative and strategic agency founded by Marcus Brown, Ajab Samai and John Pallant in 2017 — was discussed, as well as the time of day that Glucklich finds to be most productive.

The CEO said she was well known for not being a morning person, but was a night owl; she pointed to evening-time, detailing how she finds working in the early evening both peaceful and a useful point from which to reflect on the day’s events and achievements.

Glucklich went on to explain that she finds the evening a useful time to plan out targets for the following day, and to experience quiet optimism for the opportunities the new day may bring.

Fusing the Creative and Media Industries

Glucklich suggests in the interview that the creative industry and the media have always been inherently linked. She also stresses how important it is at Electric Glue to view media as an art that it’s impossible to develop a computer algorithm for; this belief, she says, is a large part of what drew her to her role within the company.

Dealing with Change

How to manage change and get ahead of it is the sort of question, Glucklich says in the interview, that she gets asked most often in her capacity as a media agency executive. This has become increasingly difficult to answer, she suggests, given the nature of our complex and ever shifting world. Events such as the pandemic can blindside even the best laid plans of companies, forcing them to discover new ways of doing business.

For Glucklich, however, a changing world brings changing opportunities. One of her favourite inspirational quotes, she says, is: ‘The best way to predict the future is to invent it.’